CASE STUDY 01 / IRAQ / 2025
BAIT STOREHome utility products
We did not simply sell a ladder. We built a system that generated 50,000+ orders in one year.
Bait Store had products people wanted, but marketing depended on one video, one campaign and unstable results. The task was to build a system that could find winning creative, scale it without sacrificing efficiency, and prepare delivery, inventory and after-sales operations for growth.
50K+orders during 2025RESULT / 01
THE REAL PROBLEM
Sales depended on a creative hit, not a system that could repeat success.
One video went into one campaign; sometimes it worked, sometimes it dropped. There was no plan for what to shoot, what to test or when to scale. Even when demand rose, oversized delivery, stockouts and damage could erase the value after advertising had already paid to acquire it.
VISUAL PROOF / TOP 6 VIDEOS
66M+ views — the output of a creative library and testing system, not one lucky video.
These Meta Business Suite captures show six of the campaign’s highest-performing videos. The metrics are those visible in each capture, with combined views exceeding 66 million.
34.7Mviews
2.2M reach / 101.1K interactions
15.2Mviews
85.7K interactions / 23.6K link clicks
9.5Mviews
2.7M reach / 45.6K interactions
3.8Mviews
42.8K link clicks / 12.1K interactions
1.8Mviews
39K link clicks / 14.9K interactions
1.1Mviews
492.2K viewers / 8K interactions
WHAT CHANGED?
Three loops operated as one system.
Creative was tested, not guessed
We organised production, shot 50+ videos and reviewed performance monthly to identify which angle, message and product deserved scale.
Scale was controlled by the result
We increased spend behind winning videos while continuously tracking cost per order. The goal was not more spend; it was more volume without losing efficiency.
Operations protected what ads sold
We solved oversized delivery, stockouts, replenishment, damage and fulfilment because an order that fails in operations is not a marketing success.
THE GROWTH LOOP
- 01Produce 50+ videos
- 02Test the angles
- 03Scale the winner
- 04Monitor cost per order
- 05Secure stock and delivery
- 06Analyse again
SPEND RECORD / META ADS MANAGER
Spend was never the objective. Protecting the result while scaling was.
The capture shows a 2025 campaign record inside Ads Manager. Total project spend exceeded $100,000 during the year, based on project data, while cost per order moved from $6 to about $2.
THE OUTCOME
IQD 1 billion did not come from a viral video. It came from decisions repeated every day.
Creative opened demand, advertising expanded it and operations protected its value. That is how the business delivered 50,000+ orders in one year, averaged more than 135 orders per day and reached 600–700 orders on peak days without separating marketing from business reality.
Revenue, order and spend totals are based on the project’s 2025 data. View and engagement metrics are documented in the attached Meta Business Suite and Ads Manager captures. ≈7× means revenue-to-ad-spend, not net profit or audited ROI.YOU HAVE SALES, BUT GROWTH IS STILL UNSTABLE?